International clock-making museum (Tourisme neuchâtelois)
International clock-making museum (Tourisme neuchâtelois)
International clock-making museum (Tourisme neuchâtelois)
International clock-making museum (Tourisme neuchâtelois)
International clock-making museum (Tourisme neuchâtelois)
International clock-making museum (Tourisme neuchâtelois)

Expositions

Time for all... a watch for everyone

Musée international d'horlogerie, La Chaux-de-Fonds

Through the posters and advertisements which are the backbone of brand communication in the 20th century, the exhibition offers an original view of the economic, technological and cultural history of watchmaking, from the beginnings of the wristwatch to the technological revolution of the quartz watch. It explores the practices and topics in marketing which mark the transition from TIME FOR ALL to A WATCH FOR EVERYONE through six subject pairs: Time and astronomy / Accuracy and reliability / Technology and features / Sport and performance / Individuals and society / Production and distribution

Presenting over 200 original published documents, sketches, and advertisements from the MIH collections, other institutions and private
collections, the exhibition is also designed to give a panoramic view of the history of graphic design and consumerist culture.

A rich illustrated publication – fruit of the research work carried out by fifteen international authors – has been created to accompany the exhibition.
Free guided tours: Wednesdays July 3 and September 4 at 12:15
Family workshop: throughout the exhibition time, you can come and design your own watch posters

Date

To  13/10/2019   every Tues   10:00 - 17:00 h

every Wed   10:00 - 17:00 h

every Thurs   10:00 - 17:00 h

every Fri   10:00 - 17:00 h

every Sat   10:00 - 17:00 h

Show All

every Sun   10:00 - 17:00 h

Price

Prices per person “3 days / 3 museums“ :
* Adults : CHF 15.00
* Seniors, Students : CHF 12.50
* Children (between 12 and 16 years old) : CHF 7.50
* Families : CHF 30.00
* Children (up to 12 years old) : Free price

Prices for groups (min. 10 persons) :
* Adults : CHF 12.50
* Students : CHF 7.50

Address

Musée international d'horlogerie
Rue des Musées 29
2300 La Chaux-de-Fonds

Contact

Musée international d'horlogerie
Rue des Musées 29
2300 La Chaux-de-Fonds
mih.vch@ne.ch
+41 32 967 68 61

Category

  • Art

Webcode

guidle.com/P2xKKD